A23
A23 is an Indian Rummy App with more that 22 million players.
We worked on the digital + film + print campaigns to role out A23’s new brand identity and messaging with it’s new brand proposition: A23 | Rummy Well Played followed by A23 | Winners Ka Home Ground - basically highlighting the power of winner through the game.
A23 | Winners Ka Home Ground
Creative Director’s: Adarsh Atal, Ameya Kovale
Writers: Pradyot Mokashi, Sneha Agarwal
Art Director: Jonaki Guha (me)
Photographer: Fenil Shah
A23 | Rummy Well Played
A23 Brand Identity Reveal
Creative Director’s: Adarsh Atal, Satish Sethumadhavan
Creative Team: Sneha Agarwal, Jonaki Guha (me)
Animator: Pragya Kain
Photographer: Abhishek Masurkar